After turning these buildings around, in addition to copious landscaping and gathering of food trucks, the Silos were ready to go.Įven with the launch of the store and food truck park in 2015, it was not until the Silos Baking Company moved into the last empty building in June 2016 that the Silos felt complete. The Gaines quickly turned the neighboring building into the retail store, built a stage in front of the silos and a small building for the Magnolia Seed & Supply Garden Store, and drew up plans to convert the other adjacent building into a bakery. True to the nature of the TV show, these old silos needed immense renovation and the Joanna Gaines touch before they could welcome visitors. Within a year, Chip and Joanna procured what would become the symbol of the brand, the Silos, and surrounding real estate. Thrust into the modern tourism scene, Waco had some catching up to do, and so did the Gaines. With Fixer Upper came worldwide acclaim, and with worldwide acclaim came tourists. The new TV show, Fixer Upper, exploded in popularity, turning more attention than ever on Waco and their small retail shop. On the show, the Gaines bought run-down homes in the Waco area and turned them into manifestations of Joanna’s farmhouse chic style. Chip and Joanna took their Magnolia Homes brand and brought it to HGTV-a popular home improvement network. In 2013 the couple took on a whole new challenge: television. The shop also happened to be one of their first “fixer-upper” projects, as they transformed the small, rundown building into an attractive home décor destination.īut the Little Shop on Bosque was only the beginning. But Joanna Gaines quickly needed more room to develop her brand, so she and Chip bought the “Little Shop on Bosque” in 2003 that served as their first stand-alone retail store. The retail giant began in Spice Village, a local Waco shopping spot that houses over sixty boutique stalls under one roof in downtown. Just like any booming business, Chip and Joanna Gaines’ Magnolia Market blossomed from humbler roots. Though some students still bemoan the fact that they missed their chance to scale the old rusty edifices, the Waco community has undoubtedly benefited from the newfound fame of Magnolia Market at the Silos. After the Brazos Valley Cotton Oil Mill closed in 1958 and the silos ceased to serve as storage in the 1990s, they became little more than a challenge for trespassing youth to climb for over a decade. A decade ago no one dreamed that two abandoned cottonseed silos would become the icon of a burgeoning retail empire-yet that is exactly what happened.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |